Executive Leadership Team


BAYS was founded by William F. Bowman who held the title of Executive Director and President until his retirement in December 2009. Under his direction, BAYS became and remains one of Florida’s largest Department of Juvenile Justice non-residential providers. BAYS is governed by a diverse Board of Directors and has a Senior Leadership Team that imparts many years of juvenile justice, child welfare, and high level management experience.

The BAYS Executive Leadership Team is comprised of:

  • Robert Patterson, President/Chief Executive Officer
  • Madison O'Hern, Executive Assistant to the CEO
  • Jennifer Haynes, Chief Operating Officer
  • Danielle Dickerson, Chief Financial Officer
  • Heidi Lacy, Vice President of Support Services
  • Elvin Martinez, Jr., Vice President of Corporate Engagement
  • Jesus Guzman, Vice President of Information Technology


Robert Patterson brings 25+ years of professional experience in the fields of juvenile justice and child welfare. Robert started his career in 1994 spending more than 19 years providing regional and national leadership development to staff serving at risk children in juvenile justice programs. He also spent several years providing supervision in child welfare programs. Robert received his Bachelor’s degree from Limestone College in 1994 and his Master’s degree in High and Post-Secondary Education from Argosy University in 2014. He is also a graduate of the 2016 class of Leadership Tampa Bay.  In his spare time, Robert serves as a member of the football coaching staff at Steinbrenner High School

Madison O’Hern joined the BAYS team in May 2016 as an Executive Assistant to the CEO. Madison has her Bachelor’s Degree in Behavioral Healthcare from the University of South Florida. Madison works closely with the Board of Directors and coordinates and participates in the strategic planning meetings. While working at BAYS and going to school she also interned at BAYS Circuit 13 JDAP Program learning the ins and outs of one of our programs. Madison is a certified American Red Cross First Aid, CPR, and AED Trainer and a notary for the State of Florida. In her free time she enjoys spending time with her family and playing catch with her dogs.

Jennifer Haynes joined the BAYS team in June 2015 as a JDAP Consulting Clinician and was promoted to Regional Director of Diversion Services for the North/Central Region in July 2016 and recently in 2019, Jennifer was promoted to Chief Operations Officer.   Prior to joining BAYS she spent 15 years with the Florida Department of Juvenile Justice. Her roles included Juvenile Probation Officer, Assistant Chief Probation Officer, and Chief Probation Officer. During that time she worked on several major initiatives around juvenile justice reform while overseeing juvenile probation operations. Jennifer has a Bachelor’s degree in English from the University of Florida and a Master’s degree in Criminal Justice from the University of Central Florida.

Danielle Dickerson serves as Chief Financial Officer of BAYS and her career spans more than 20 years of varied experience in financial management, business leadership and strategic planning.  Before she was named CFO, Ms. Dickerson served as the Director of Finance and Operations for non-profits in Colorado.  She spent several years in finance and business development leadership roles serving survivors of Domestic Violence and Sexual Assault.  During her tenure, Ms. Dickerson was instrumental in building out the finance business support capabilities, maximizing productivity and strategic planning.  Ms. Dickerson earned her bachelor’s degree in accounting from Prairie View A&M University and is a Certified Life Skills Coach.  After obtaining her bachelor’s degree she worked at the accounting firm PricewaterhouseCoopers as an auditor where she served clients in oil & gas, joint venture and government industries.  Outside of work, Danielle loves to travel, yoga and enjoys watching sports..

Heidi Lacy joined BAYS in October 2018 as the Director of Human Resources and promoted to Vice President of Support Services in 2021.  She received her Bachelor’s degree in Human Services from Florida State University. Heidi brings experience and knowledge working in small and large Social Services organizations. She obtained her Human Resource Certification, SHRM-CP, in 2016, which recognizes her as an expert and leader in the field. In her spare time, Heidi enjoys spending time with family and friends enjoying the outdoors. 

Elvin Martinez, Jr. joined BAYS in July 2014 as the Director of Community Relations and in 2022 he was promoted to Vice President of Corporate Engagement.  Elvin brings over 25 years of professional experience in the fields of criminal justice, juvenile justice, and governmental relations. Elvin currently serves as the elected President of the Florida Juvenile Justice Association (FJJA) , and of the West Tampa Chamber of Commerce. Elvin is the immediate past Chair of the Circuit 13 Juvenile Justice Advisory Board, and he also serves on the St. Joseph Catholic Church Parish Pastoral Council. His enthusiasm, advocacy and focus on legislative and policy matters helps BAYS play an active role in improving the array services that are available to the children and families that we partner with.

Jesus Guzman joined BAYS in May 2018 as Information systems Administrator and promoted to Director of Information Technologies in 2019, then Promoted to Vice President of Information Technolgies in 2022 .  Born and raised in Puerto Rico, Jesus has over 20 years experience in the Information Technology industry.  During his career, he  has directed operations in various technology consulting firms, deploying the  latest technologies and achieving excellent client retention.  Before joining BAYS, he labored for 11 years in a Tampa based non profit organization.  On his free time, he enjoys Florida's outdoors with his family, Kayaking and participating in local 5k events.